Our Strength

The convention strategy team offers years of experience in providing top-notch proprietary trade show development to the private & public sectors. We attribute our success to the overall team approach we provide in our management.

Each show is assigned an Exhibitor Services Team, a collaborative team of specialists in key areas of show development. This team consists of a managing account director, show producer, pre-brochure sales manager, marketing manager, post-brochure sales manager, & a meeting coordinator. The team will oversee exhibitor kit materials, direct marketing to exhibiting companies, pre-show online orders, complete on-site technical support, & handling of post-show follow-up exhibitor fulfillment.

The Exhibitors Services Team can partner with your staff or work independently to handle all aspects of the show’s development process. The size of the team is relative to the scope of your trade show. There is constant communication between team members throughout the entire development process and the ultimate execution of your show. Convention strategy partners with customer service-driven suppliers to guarantee our client’s expectations are exceeded every time. Convention strategy understands that every show is unique, and we are confident that we can provide the appropriate imagery to properly convey that uniqueness.

Our Activities

  • Develop a unique and identifiable brand
  • Conduct a “SWOT” analysis
  • Assist or act solely in the design of marketing, public relations, and online presence
  • Site selection consultation
  • Build a tactical marketing plan & calendar
  • Handle the fulfillment of event materials
  • Co-ordinate printing work out agreements
  • Advanced technology to expand the bottom line of event
  • Determine the proper scope
  • Research the specific market
  • Gather program material
  • Market to buyers
  • solicit potential sponsorships
  • Build show brand and approach media for partnership
  • Determine attendee focus & record interest level
  • Secure & maintain the attendee list
  • Site selection and logistics
  • Bring to marketplace